Top 5 Beauty Retail Apps on Android in Romania, Q3 2025

During the third quarter of 2025, the top beauty retail apps on the Android platform in Romania displayed varied performance in terms of downloads and active users. Here's a closer look at their trends based on data from Sensor Tower.

Mein dm showed a consistent increase in weekly downloads, peaking at around 16.2K by the end of September. Active users fluctuated slightly but remained strong, reaching approximately 413.5K by the quarter's end.

Notino: perfumes and cosmetics experienced a rise in downloads towards the quarter's close, with numbers hitting 8.1K in the final week. Active users also saw an upward trajectory, culminating at about 183.4K.

Sephora - Make-up, Beauty maintained a steady download rate, with a slight increase towards the end of the quarter, reaching 1.6K in late September. Active users showed a gradual decline, ending the quarter at approximately 32K.

Cupio experienced a peak in downloads early in the quarter at 1.7K but saw a decreasing trend, concluding with 405 downloads in the last week of September.

Douglas Parfumerie & Cosmetice had a consistent download pattern throughout the quarter, with a slight dip mid-quarter but finishing strong with 612 downloads.

For more insights into app performance and trends, visit Sensor Tower.